Prof. Wasana Herath

Prof. Wasana Maithree Herath

Professor in Communication Sciences

Profile

Prof. Wasana Maithree Herath

Professor in Communication Sciences

Email
wasana@uwu.ac.lk
Phone
(+94) 552226679
Educational Qualifications
  • BA in Mass Communication (1st Class Honors)
  • MPhil (University of Kelaniya)
  • PhD in Communication Skills (University of Kelaniya)

Research Interests

Mass Media and Communication research
Communication skills and Psychology research
Career Guidance research
Gender equity and equality
Management and entrepreneurship
Tourism

Memberships & Advisory Boards

  • Editorial Team Member: Journal of Management & Tourism Research (JMTR), Uva Wellassa University
  • Editorial Team Member: Galactica Media: Journal of Media Studies (Link)
  • Evaluation Team Member: Enterprise Project, Chrysalis (2018, 2019, 2020)
  • Committee Member: Establishing the Communication Study Center, Uva Community Radio
  • Adviser: Communication Organizing Committee & Special Media Unit, Commonwealth Heads of Government Meeting (CHOGM 2013)

Research Publications

Herath, HMWM. Sri Lankan Parent's perception towards children viewing cartoons. IOSR Journal of Humanities and Social Sciences (IOSR-JHSS), Volume 24, Issue 7, Ser. 7 (July. 2019) pp. 63-68

Herath, HMWM. Effect of a Separate Course Module on Reducing Public Speaking Anxiety Among Undergraduates of Uva Wellassa University of Sri Lanka. IOSR Journal of Humanities and Social Sciences (IOSR-JHSS), 2019, Vol. 24, Issue 7 – pp. 29-33

Herath, HMWM. Developing Communication Skills for Job Performance. Perception of Tourism Graduates of Uva Wellassa University. IOSR Journal of Humanities and Social Sciences (IOSR-JHSS), 2019, Vol. 24, Issue 6 – pp. 57-62

Herath, HMWM. Relationship between academic stress and academic achievements of the undergraduate students in Sri Lanka – A case study of undergraduates in Uva Wellassa University. Global Journal of Human-Social Science, Volume XIX, Issue 7, Version 1, 2019 - pp. 1-7

Herath, HMWM. & Kapilarathne AGK. The Impact of Television Advertising on Children Buying Behavior in Chocolate Market in Sri Lanka. International Journal of Social and Administrative Science (AESS), 2019, Vol. 4 No. 2 – pp. 129-140

Herath, HMWM. & Wijerathne WGNSCD. Analysis of the Effect of the Working Environment to the Job Satisfaction of the Air Hostesses (With Special Reference to Sri Lankan Airlines). International Journal of Research and Innovation in Social Sciences (IJRSS), 2019, Vol. III, Issue III – pp. 120-123

Herath, HMWM. & Parakramage KPNS. Likeable Attributes of Beauty Product Consumer Purchase Intention (With Special Reference to Kandy Area in Sri Lanka). International Journal of Research and Innovation in Social Sciences (IJRSS), 2019, Vol. III, Issue II – pp. 232-234

Herath, HMWM. & Amarawansha TGAHC. Students Career Attitudes Towards Entrepreneurship. International Journal of Research and Innovation in Social Sciences (IJRISS), 2018, Vol. II, Issue VI – pp. 14-18.0.0

Sirisena, BDW, Herath, HMWM. & Damunupola, AKA. Potentiality of Fashion Industry for the Tourism Development in Sri Lanka. Proceedings of the 2nd International Research Symposium, Uva Wellassa University, February 2019, Badulla – p.588

Karunarathna, HDCM, Herath, HMWM. & Damunupola, AKA. Analysis of Tourism Destination Competitiveness in Nuwaraeliya Region. Proceedings of the 2nd International Research Symposium, Uva Wellassa University, February 2019, Badulla – p.591

Herath, HMWM. A Case Study of Critical Thinking Skills Among the University Students in Sri Lanka. Proceedings of the 2nd International Research Symposium, Uva Wellassa University, February 2019, Badulla – p. 370

Herath, HMWM, The Impact of Television Food Advertisements on Children, with Special Reference to the Plantation Community in Badulla District. Proceedings of the 2nd International Research Symposium, Uva Wellassa University, February 2018, Badulla – p. 374

Herath, HMWM. & Jayasundara JMPVK. Correlation between Sri Lankan University Students’ Self Esteem and their English Speaking Skills. Proceedings of the 2nd International Research Symposium, Uva Wellassa University, February 2018, Badulla – p. 375

Herath, HMWM. & Jayasundara, JMPVK. Impact of Perusing Certificate in English for Junior Executives on Enhancement of Communication through English Language. Proceedings of the 2nd International Research Symposium, Uva Wellassa University, February 2018, Badulla – p. 380

Siriwardhane SJIR & Herath HMWM. Influence of Social Networks on Destination Selection of Millennial Tourists Visiting Sri Lanka. Proceedings of the 1st International Research Symposium, Uva Wellassa University, February 2017, Badulla – p. 212

Wimalarathna, KDA & HMWM Herath. Analyzing the International Tourists’ Destination Image Perception on Colombo City as a City of Tourism Destination. Proceedings of the 1st International Research Symposium, Uva Wellassa University, February 2017, Badulla – p. 219

Samarasinghe, IKY, Damunupola, AKA & Herath HMWM. Motivational Factors Influencing the Demand for Themed Wedding in Sri Lanka (With Special Reference to Colombo District). Proceedings of the 1st International Research Symposium, Uva Wellassa University, February 2017, Badulla – p. 227

Herath, HMWM & Pavithra KH. Assessing the Level of Effective Listening Skills towards the Workplace Performance of Hospitality Industry (With Special Reference to Hospitality & Tourism Undergraduates of Uva Wellassa University. Proceedings of the 1st International Research Symposium, Uva Wellassa University, February 2017, Badulla – p. 228

Herath, HMWM & Jayasundara JMPVK. Listening Barriers in Academic Context (a Case Study of Uva Wellassa University Students). Proceedings of the 1st International Research Symposium, Uva Wellassa University, February 2017, Badulla – p. 234

Herath, HMWM & Siriwardana KMR. Public Speaking Anxiety among University Undergraduates. Proceedings of the 1st International Research Symposium, Uva Wellassa University, February 2017, Badulla – p. 237

Herath, HMWM. Relationship Between Academic Stress and Academic Achievements of Undergraduate Students in Sri Lanka. Proceedings of 3rd International Conference on Poverty and Sustainable Development, 2016 – p. 8

Herath, HMWM. Women’s Tabloid Papers in Sri Lanka; A Content Analysis. Proceedings of the Research Symposium, University of Kelaniya, 2009 – p. 46

Herath, HMWM. A Case Study of Critical Thinking Skills Among the University Students in Sri Lanka, International Research Conference of Uva Wellassa University (IRCUWU), 2019, Badulla

Herath, HMWM. Potentiality of Fashion Industry for the Tourism Development in Sri Lanka. International Research Conference of Uva Wellassa University (IRCUWU), 2019, Badulla

Herath, HMWM. The Impact of Television Food Advertisements on Children, With special Reference to Plantation Community in Badulla District. International Research Symposium of Uva Wellassa University (IRSUWU), 2018, Badulla

Herath, HMWM. Listening Barriers in Academic Contexts (A Case Study of Uva Wellassa University). International Research Symposium of Uva Wellassa University (IRSUWU), 2017, Badulla

Herath, HMWM., Career Attitudes Towards Entrepreneurship. 6th International Conference on Business Management & Economics (ICBAME), December 2017, Colombo

Herath, HMWM, Relationship Between Academic Stress and Academic Achievements of Undergraduate Students in Sri Lanka. 3rd International Conference on Poverty & Sustainable Development, December 2016, Colombo

N. Nivethikan, H.M.W.M. Herath , A.G.N.K. Fernando. 'Corporate social responsibility and customer loyalty; The mediating role of corporate reputation, customer satisfaction, and trust in the insurance industry of Sri Lanka'. 7th International Research Conference of Uva Wellassa University, IRCUWU2023 proceedings p117. 17th -18th August 2023 @ Uva Wellassa University of Sri Lanka, Badulla, Sri Lanka

G.L.T.D. Hemawansha, H.M.W.M Herath, K.J.T. Perera. 'Impact of mobile augmented reality in E-commerce on purchase intention with the mediating effect of consumer innovativeness (with special reference to the generation of digital natives in Sri Lanka)', 7th International Research Conference of Uva Wellassa University, IRCUWU2023 proceedings p119, 17th -18th August 2023 @ Uva Wellassa University of Sri Lanka, Badulla, Sri Lanka

H.M.S.I.D. Herath, H.M.W.M. Herath, P.G.M.S.K. Gamage. 'The mediating effect of workplace counseling on job stress and employee performance in the apparel industry'. p120, 7th International Research Conference of Uva Wellassa University, proceedings p120, 17th -18th August 2023 @ Uva Wellassa University of Sri Lanka, Badulla, Sri Lanka

R.A.L. Udara, H.M.W.M. Herath, T.G.A.H.C. Amarawansha. 'Impact of entrepreneurial orientation on marketing innovation performance on small and medium-sized enterprises, the mediating effect of environmental dynamism', 7th International Research Conference of Uva Wellassa University, IRCUWU2023, proceedings p123, 17th -18th August 2023 @ Uva Wellassa University of Sri Lanka, Badulla, Sri Lanka

Authored Books

  • Herath HMWM. Sanniwedana Kusalatha Prasangikathwaya (in Sinhala), Godage Publishers, Colombo, 2019
  • Herath HMWM. Sanniwedana Kusalatha Nyayathmaka Prawesha (in Sinhala), Godage Publishers, Colombo, 2019
  • Herath HMWM. Jansruthi Adayanayata Nirmanathmaka Praweshayak (in Sinhala) ISBN 978-955-54049-7-6, Author Publication, 2019
  • Herath HMWM. Pariwarthana Sanniwedhanaya (in Sinhala), ISBN 978-955-569-833-7, Rathna Publishers, Colombo, 2007
  • Herath HMWM. Drushya Saksharathawa Saha Sanwardhana Sanniwedanaya (in Sinhala), ISBN 955-570-335-3, Samayawardhana Publishers, Colombo, 2004
  • Herath HMWM. Asalwasiya (The Ungrateful Neighbor – A Tale from Arabian Nights-Folklore) (in Sinhala) ISBN 955-20-5814-7 Godage Publishers, Colombo, 2004
  • Case Studies in Social Sciences, ISBN 978-955-54049-9-0, 2019
  • Herath HMWM. Wara Mala Se- Kawya Sangrahaya, ISBN 978-955-54049-6-9, Author Publication, 2019
  • Herath HMWM. Padam Kireema Vinodanshayak Karaganne Mehemai, ISBN 978-955-5404-93-8, Author Publication, 2014

Book Chapters & Scholarly Work

  • "Widhimath ha Awidhimath Sanniwedanaya" in Madya Sameekha III – pp.95-100, ISBN 978-955-9229-12-4, Sri Lanka Press Council, Colombo, 2018
  • “Why people don’t think” in The Noble Path of Lord Buddha – pp. 96.-98, Ministry of Parliamentary Reforms & Mass Media, Colombo, 2017
  • "sanniwedakayan sandaha sanniwedana kaushalyaya" in Sandasara – pp. 286-300, ISBN 978-955-7040-29-5, University of Kelaniya, 2017
  • “Nawa Lowata Uchitha Pudgala Akalpa Sanwardanaya” in Nidahasa – pp. 182-188, ISBN 978-955-9073-17-8 Department of News, Colombo, 2012
  • Communication Skills, ISBN 978-955-54049-8-3, Author Publication, 2019
  • Kantha Prakashana Saha Sanniwedana Aramunu (in Sinhala), ISBN 978-955-5409-2-1, Author Publication, 2014
  • Madya Adyayana (in Sinhala), ISBN 978-955-54049-1-4, Author Publication, 2013
  • First Look at Communication Skills, ISBN 978-955-54049-0-7, Author Publication, 2011
  • Madya Chinthana (in Sinhala) 2004, ISBN 955-98961-0-5, Author Publication, 2004

Employment History

2019 - Present
Professor in Communication Sciences
Department of Management Sciences, Faculty of Management, Uva Wellassa University
2017 - 2019
Senior Lecturer Grade I
Faculty of Management, Uva Wellassa University
2011 - 2016
Senior Lecturer Grade II
Faculty of Management, Uva Wellassa University
2006 - 2009
Lecturer
Faculty of Management, Uva Wellassa University
2005 - 2006
Temporary Lecturer
Faculty of Social Sciences & Humanities, Rajarata University
2004 - 2005
Visiting Lecturer
Faculty of Social Sciences & Humanities, Rajarata University
2003 - 2004
Temporary Lecturer
Department of Mass Communication, University of Kelaniya
2002 - 2003
Research Assistant
Center for the Study of Media and Human Rights (CSMHR), University of Kelaniya

Administration & Positions

Director - Career Guidance Unit (CGU), UWU
From 2016 to 2019 (3 Years)
Academic Warden - Female Hostels, UWU
From 2007 to 2010 (3 Years)
Student / Academic Counsellor, UWU
From 2007 to 2010 (3 Years)
Treasurer - Faculty Students Union, UWU
From 2017 to 2019 (3 Years)
Senate Member, UWU
2018 - 2019 (1 Year)
Higher Degree Committee Member, Faculty of Management, UWU
From 2016 to 2019 (3 Years)